In 2011, Rina and Andrea realized their dream: the first Identity Mood salon opened on via Campanella 18, Bologna. In July 2019 the new Identity Mood anchor store, comprehensively styled according to Oway's agricosmetics aesthetic, opened in Modena's via Farini 48. The new space covers 230 square meters on two levels, with dedicated well-being areas, a private suite, and a beauty centre.
Just a short walk down the road is the Identity Mood Academy, a creativity incubator which gives regular training courses for all skill levels.
“The decision to work with Oway came perfectly naturally. We'd been looking for products that made the difference – that allowed us to mobilize all our creativity when applying colour.
Like Oway, we place a premium on quality and precision, and believe style, training and business must always take ethics and responsibility into account.”
Rino and Andrea - Identity mood