OWAYANS 2021 SEASON YOUR IDENTITY

OWAYANS 2021

SEASON YOUR IDENTITY

Enhancing the style and colour of our hair to celebrate the freedom to be ourselves. 

Exploring inside and outside the boundaries of the known universe and finding new energy in details we never even considered. Understanding how unlimited the spectrum of the possible nuances of our way of being is.  

Being inspired by the tones of our individual personality, being reborn, expressing ourselves, detonating our colour charge with different shades, giving voice to our nature in order to shine, rekindling our intense internal light.  

The Owayans 2021 collection is a galaxy of nuances, a palette of individual qualities animated by the courage of experimentation and the desire to outline the chromatic range of our features: iconic, unique and distinctive

There is no uniqueness that is not wealth.  

There is no form of knowledge which does not draw strength from inclusion

These stylistic paintings narrate a single state of mind: the reaffirmation of the truest soul, of our freest and most hidden expressive truth.

OWAYANS 2021

SEASON YOUR IDENTITY

Enhancing the style and colour of our hair to celebrate the freedom to be ourselves. 

Exploring inside and outside the boundaries of the known universe and finding new energy in details we never even considered. Understanding how unlimited the spectrum of the possible nuances of our way of being is.  

Being inspired by the tones of our individual personality, being reborn, expressing ourselves, detonating our colour charge with different shades, giving voice to our nature in order to shine, rekindling our intense internal light.  

The Owayans 2021 collection is a galaxy of nuances, a palette of individual qualities animated by the courage of experimentation and the desire to outline the chromatic range of our features: iconic, unique and distinctive

There is no uniqueness that is not wealth.  

There is no form of knowledge which does not draw strength from inclusion

These stylistic paintings narrate a single state of mind: the reaffirmation of the truest soul, of our freest and most hidden expressive truth.

LOOK OWAYANS 2021

NAPLES YELLOW

LOOK OWAYANS 2021

CADMIUM YELLOW MEDIUM

LOOK OWAYANS 2021

YELLOW OCHRE

LOOK OWAYANS 2021

RAW SIENNA

LOOK OWAYANS 2021

RAW UMBER

LOOK OWAYANS 2021

SILVER OBSIDIAN

LOOK OWAYANS 2021

MARS BROWN

LOOK OWAYANS 2021

ULTRAMARINE GREEN

LOOK OWAYANS 2021

SATURN RED

RAW UMBER

owayans 2021 raw umber

COLOURING TECHNIQUE: brickwork technique + sowing technique. Block 1 on the roots: Hnectar 6.0 + Htone; Block 2 on the lengths: Hnectar 4.1 + Htone; Block 3 on the lengths: 20 gr. Hnectar 6.77 + 10 gr. Hnectar 4.77 + Htone.

STYLING: spray volumizing root spray on wet and towel-dried hair at a not too close distance. Apply flux potion to the lengths and dry with a hairdryer. Set the look with sculpting mist.

Volumizing root spray
Volumizing root spray

Volumising root spray for fine, lifeless, floppy hair.

flux potion
flux potion

Light-hold sculpting fluid.

sculpting mist
sculpting mist

Strong-hold ecological spray.

COLOURING TECHNIQUE: brickwork technique + sowing technique. Block 1 on the roots: Hnectar 6.0 + Htone; Block 2 on the lengths: Hnectar 4.1 + Htone; Block 3 on the lengths: 20 gr. Hnectar 6.77 + 10 gr. Hnectar 4.77 + Htone.

STYLING: spray volumizing root spray on wet and towel-dried hair at a not too close distance. Apply flux potion to the lengths and dry with a hairdryer. Set the look with sculpting mist.

Volumizing root spray
Volumizing root spray
Volumising root spray for fine, lifeless, floppy hair.
flux potion
flux potion
Light-hold sculpting fluid.
sculpting mist
sculpting mist
Strong-hold ecological spray.

SILVER OBSIDIAN

Owayans 2021 Super White

COLOURING TECHNIQUE: to brighten up natural grey hair: Hcolor 11.17 + Htone/Agricolor 10.17 + Agritone. To maintain it: Hblonde hair bath.

STYLING: spray volumizing root spray on wet and towel-dried hair at a not too close distance. Apply flux potion to the lengths and dry with a hairdryer. For the final effect, apply plant & mineral refresh.

Volumizing root spray
Volumizing root spray

Volumising root spray for fine, lifeless, floppy hair.

Plant & mineral refresh
Plant & mineral refresh

Waterless botanical-mineral cleansing and volumising hair blend. Dermatologically tested / Nickel tested.

flux potion
flux potion

Light-hold sculpting fluid.

COLOURING TECHNIQUE: to brighten up natural grey hair: Hcolor 11.17 + Htone/Agricolor 10.17 + Agritone. To maintain it: Hblonde hair bath.

STYLING: spray volumizing root spray on wet and towel-dried hair at a not too close distance. Apply flux potion to the lengths and dry with a hairdryer. For the final effect, apply plant & mineral refresh.

Volumizing root spray
Volumizing root spray
Volumising root spray for fine, lifeless, floppy hair.
Plant & mineral refresh
Plant & mineral refresh
Waterless botanical-mineral cleansing and volumising hair blend. Dermatologically tested / Nickel tested.
flux potion
flux potion
Light-hold sculpting fluid.

ULTRAMARINE GREEN

Owayans 2021 ultramarine green
Owayans 2021 ultramarine green

 

COLOURING TECHNIQUE: after bleaching, tone with HMELT blue charm mixed with water, in the quantity required to obtain the desired effect.

STYLING: apply a small amount of curly potion to the lengths and dry with a hairdryer. To define the look, use precious wax or raw mud.

Curly potion
Curly potion

Curly lotion for naturally curly and permed hair.

precious wax
precious wax

Defining nourishing wax

raw mud
raw mud

Unstructured substance for hair

 

COLOURING TECHNIQUE: after bleaching, tone with HMELT blue charm mixed with water, in the quantity required to obtain the desired effect.

STYLING: apply a small amount of curly potion to the lengths and dry with a hairdryer. To define the look, use precious wax or raw mud.

Curly potion
Curly potion
Curly lotion for naturally curly and permed hair.
precious wax
precious wax
Defining nourishing wax
raw mud
raw mud
Unstructured substance for hair

NAPLES YELLOW

Owayans 2021 Naples yellow
Owayans 2021 Naples yellow

 

COLOURING TECHNIQUE: to strenghten the natural blonde, 20 gr. HNECTAR 9.0 + 20 gr. HNECTAR 8.3 + 10 gr. HNECTAR 8.32 + 50 ml HTONE.

STYLING: apply next day cream to still wet and towel-dried hair. Dry with a hairdryer and spray sea salt spray on the front of the hairdo to emphasise the fringe and give movement to the look.

sea salt spray
sea salt spray

Beach effect texturising lotion.

next day cream
next day cream

Texturizing hair cream. 94.7% naturally derived ingredients. 84% biodegradable ingredients.

 

COLOURING TECHNIQUE: to strenghten the natural blonde, 20 gr. HNECTAR 9.0 + 20 gr. HNECTAR 8.3 + 10 gr. HNECTAR 8.32 + 50 ml HTONE.

STYLING: apply next day cream to still wet and towel-dried hair. Dry with a hairdryer and spray sea salt spray on the front of the hairdo to emphasise the fringe and give movement to the look.

sea salt spray
sea salt spray
Beach effect texturising lotion.
next day cream
next day cream

Texturizing hair cream. 94.7% naturally derived ingredients. 84% biodegradable ingredients.

YELLOW OCHRE

Owayans 2021 YELLOW OCHRE
Owayans 2021 YELLOW OCHRE

 

COLOURING TECHNIQUE: to emphasise the copper colour, equal parts of 8.34 and 8.44 HNECTAR + HTONE / equal parts of 7.43 and 7.44 HNECTAR + HTONE.

STYLING: spray bio-rich water on the hair while still wet and towel-dried to give body to the hair. Partially dry with a hairdryer. Create a side parting and distribute frozen glaze with a comb to obtain the flat effect. Create the updo and, once fixed, apply glossy nectar to the styling to give it a glossy effect.

bio-rich water
bio-rich water

Sealing anti-pollution lotion.

glossy nectar
glossy nectar

Rebuilding oil.

frozen glaze
frozen glaze

Firm-hold clear pomade.

 

COLOURING TECHNIQUE: to emphasise the copper colour, equal parts of 8.34 and 8.44 HNECTAR + HTONE / equal parts of 7.43 and 7.44 HNECTAR + HTONE.

STYLING: spray bio-rich water on the hair while still wet and towel-dried to give body to the hair. Partially dry with a hairdryer. Create a side parting and distribute frozen glaze with a comb to obtain the flat effect. Create the updo and, once fixed, apply glossy nectar to the styling to give it a glossy effect.

bio-rich water
bio-rich water
Sealing anti-pollution lotion.
glossy nectar
glossy nectar
Rebuilding oil.
frozen glaze
frozen glaze
Firm-hold clear pomade.

BLUE TIT PER OWAY

Born in London in 2011, in just a few years the Blue Tit group has become a successful reality in the English capital with 11 salons with an unmistakable and sustainable style.

BlueTitxOway
BlueTitxOway

A sector trail-blazer, the Blue Tit experience has enabled these salons to spread throughout the iconic neighbourhoods of London, becoming part of the community fabric. Refined and influential stylists with important artistic experiences in the international arena, since 2019 they have embraced the Oway agricosmetic values becoming an International Creative Team.

Inspired and animated by the promotion of a necessary change, Blue Tit has partnered with Oway, in the belief that our planet must be respected without compromising on quality.

A sector trail-blazer, the Blue Tit experience has enabled these salons to spread throughout the iconic neighbourhoods of London, becoming part of the community fabric. Refined and influential stylists with important artistic experiences in the international arena, since 2019 they have embraced the Oway agricosmetic values becoming an International Creative Team.

Inspired and animated by the promotion of a necessary change, Blue Tit has partnered with Oway, in the belief that our planet must be respected without compromising on quality.

BACKSTAGE OWAYANS 2021

owayans 2021 backstage
owayans 2021 backstage

The collaboration between Oway and the London International Artistic Team, born with the aim of spreading the values of Agricosmetics through the expressive power of stylistic creations, offers a reinterpretation of the Organic way universe that draws on its deepest inspirations

owayans 2021 backstage
owayans 2021 backstage

 

We are really excited about the collaboration between Blue Tit and Oway and the opportunity to work as the brand's International Creative Directors. We want less impact on the environment in our salons, inviting more conscious consumption. We are proud to work with a company that shares our passion and values.

 

We are really excited about the collaboration between Blue Tit and Oway and the opportunity to work as the brand's International Creative Directors. We want less impact on the environment in our salons, inviting more conscious consumption. We are proud to work with a company that shares our passion and values.

 

Reliable, friendly and forward-looking, Blue Tit is a network of salons each with its own style, well-established throughout London, with a team of talents able to offer the best cuts, colours and tailor-made treatments surrounded by beautifully designed spaces.

owayans 2021 backstage

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