OWAYANS 2020 NATURE BEAT

Naturally inspired by the 10 year anniversary of our Ortofficina.

Listening means feeling, perceiving, synchronising the rhythm.

It means seeking authenticity beneath the surface of visible things and discovering the reason for well-being in the depths of the earth, antechamber of life and the secret to the health of plants and human beings.

The root of good fruit is hidden under the sowing of wise agricultural practices. There is only one exploitation that does not impoverish the soil, and it is that which draws on what nature spontaneously offers to get the circle of respect back on track.

Owayans have chosen to take sides with the earth system and to work in synergy with it, listening to the signals and supporting its timeframes. In order to be able to interact with the planet they have chosen the language of bio-dynamics, the maximum holistic expression of circular living.

The stylistic paintings of the 2020 collection are inspired by the sources of wealth of the plant world to narrate the underground roots of a healthy ecosystem, a treasure trove of quality ingredients which nourish the body and feed a conscious lifestyle.

Sometimes muffled by frost, occasionally obscured by the morning haze.

In some cases enlivened by colourful blooms or warmed by the ancient grain of the wood. Nothing will last forever, but everything will be at the right time.

It is the melody of the passing of seasons. Once upon a time and finally, that time will return.

OWAYANS 2020 NATURE BEAT

Naturally inspired by the 10 year anniversary of our Ortofficina.

Listening means feeling, perceiving, synchronising the rhythm.

It means seeking authenticity beneath the surface of visible things and discovering the reason for well-being in the depths of the earth, antechamber of life and the secret to the health of plants and human beings.

The root of good fruit is hidden under the sowing of wise agricultural practices. There is only one exploitation that does not impoverish the soil, and it is that which draws on what nature spontaneously offers to get the circle of respect back on track.

Owayans have chosen to take sides with the earth system and to work in synergy with it, listening to the signals and supporting its timeframes. In order to be able to interact with the planet they have chosen the language of bio-dynamics, the maximum holistic expression of circular living.

The stylistic paintings of the 2020 collection are inspired by the sources of wealth of the plant world to narrate the underground roots of a healthy ecosystem, a treasure trove of quality ingredients which nourish the body and feed a conscious lifestyle.

Sometimes muffled by frost, occasionally obscured by the morning haze.

In some cases enlivened by colourful blooms or warmed by the ancient grain of the wood. Nothing will last forever, but everything will be at the right time.

It is the melody of the passing of seasons. Once upon a time and finally, that time will return.

Cool spring

The shoot

prova prova

SOFT SUMMER

Flowering

TRUE SUMMER

The light reflected in the mirror

SOFT AUTUMN

The soil

TRUE AUTUMN

The wood grain

COOL WINTER

Fog, frost and dew

DARK WINTER

The sage green of musk

TRUE WINTER

The roots

LOOK CHANGES:

COOL SPRING

After the conditioner or the mask, with wavy or curly hair, rinse, pat with a towel and apply Curly potion directly on the wet hair, distribute on lengths and ends. Spray Volumizing Root Spray on the roots and dry with a hair dryer diffuser, starting with your head upside down and then proceeding normally.

After drying, spray the Glamshine cloud from a distance and, keeping the hairdryer on low power and heat, disarrange the hair a little so as to make it look more natural.

Volumizing root spray
Volumizing root spray

Volumising root spray for fine, lifeless, floppy hair.

Curly potion
Curly potion

Curly lotion for naturally curly and permed hair.

glamshine cloud
glamshine cloud

Ultra-shining spray oil.

LOOK CHANGES:

COOL SPRING

After the conditioner or the mask, with wavy or curly hair, rinse, pat with a towel and apply Curly potion directly on the wet hair, distribute on lengths and ends. Spray Volumizing Root Spray on the roots and dry with a hair dryer diffuser, starting with your head upside down and then proceeding normally.

After drying, spray the Glamshine cloud from a distance and, keeping the hairdryer on low power and heat, disarrange the hair a little so as to make it look more natural.

Volumizing root spray
Volumizing root spray
Volumising root spray for fine, lifeless, floppy hair.
Curly potion
Curly potion
Curly lotion for naturally curly and permed hair.
glamshine cloud
glamshine cloud
Ultra-shining spray oil.

LOOK CHANGES:

SOFT SUMMER

Owayans 2020_soft summer
Owayans 2020_soft summer

Spray Volumizing root spray on the hair at a not too close distance and with wet hair. Apply a few drops of Glossy nectar on damp or dry hair to shape the lengths. Finally, apply Boho pomade only on tips to define the look.

Volumizing root spray
Volumizing root spray
Volumising root spray for fine, lifeless, floppy hair.
glossy nectar
glossy nectar
Rebuilding oil.
boho pomade
boho pomade
Flexible-hold paste.

LOOK CHANGES:

TRUE SUMMER

Owayans 2020_true summer
Owayans 2020_true summer

To obtain the natural effect, distribute a small amount of Smoothing cream on your hands and apply without rinsing on the hair before drying. Once the hair has dried, distribute small quantities of Precious wax on your hands and spread it evenly on the hair to define the look while maintaining the sought-after natural effect.

Smoothing cream
Smoothing cream

No-rinse smoothing cream for dry, hard to manage, untameable hair.

precious wax
precious wax

Defining nourishing wax

To obtain the natural effect, distribute a small amount of Smoothing cream on your hands and apply without rinsing on the hair before drying. Once the hair has dried, distribute small quantities of Precious wax on your hands and spread it evenly on the hair to define the look while maintaining the sought-after natural effect.

Smoothing cream
Smoothing cream
No-rinse smoothing cream for dry, hard to manage, untameable hair.
precious wax
precious wax
Defining nourishing wax

STYLISTIC PAINTINGS

Dark winter

The dark and rarefied atmospheres of the coldest winter. The soft and relaxing nuances of the undergrowth which ignite the sensitivity of a reassuring habitat that feels like home. The sage green of musk, a primordial colour, records a part of what we have been. It is the nuance of a timeless elegance which reconciles man and nature by shortening distances.

True winter

When the roots of awareness are anchored to the earth, growth knows no boundaries. Clinging to the concreteness of the principles of reality we may lose the leaves of passing trends, but we will retain our attachment and relationship with the planet.

COOL SPRING

The seed of the relationship between man and earth takes the form of a shoot, which grows between the winter shadows to grab the first ray of sunshine. Nature follows its course and draws strength from the balance between the elements. It is time to see the results of respect blossom.

SOFT SUMMER

Attention and perseverance preserve healthy relationships. Flowering is a first milestone, but it is nothing unless its benefits are maintained unaltered. Biodiversity gives us its fruit, harmony between living organisms is the recipe for plant health, but it is precisely when fertility is reached that listening puts dialogue back in circulation to the rhythm of bio-dynamics.

TRUE SUMMER

The way to synchronise with the sun: light regulates vital functions, illuminates, blinds, refracts and rekindles well-being. Without it there would be no seasons and their positive influences on the cycles of nature. The mirror reflects it beyond itself, spreads it wherever there is need. Both man and nature find space among its rays, without distinctions.

SOFT AUTUMN

Having reached the highest point of the circle, close to the sky, it is time to go back down towards earth. Porous, absorbent, permeable and mineral. Its cavities hold the memories and teachings of the first phase of cultivation, essential to continue the journey.

TRUE AUTUMN

In the real world, small shortcuts are allowed. The water-conducting vessels hidden in the wood grain facilitate the passage of water and mineral salts. Sometimes they intersect, they almost always draw a spiral. It is the story of the plant, its hint to be known and heard.

COOL WINTER

Fog, frost and dew. Water which permeates the atmosphere and gradually descends to touch the earth. At first suspended, then condensed, finally frozen and deposited, it is the originating element of everything. Man and plants cannot do without it and the secret of their union lies in the depths of its ripples.
Details

BLUE TIT X OWAY

Born in London in 2011, from the creative project of Perry Patraszewski, Andi Hinteregger and Matt Gebbie, in just a few years the Blue Tit group has become a successful reality in the English capital with 10 salons with an unmistakable and sustainable style.

BlueTitxOway
BlueTitxOway

A sector trail-blazer, the Blue Tit experience has enabled these salons to spread throughout the iconic neighbourhoods of London, becoming part of the community fabric. Refined and influential stylists with important artistic experiences in the international arena, since 2019 they have embraced the Oway agricosmetic values becoming an International Creative Team.

Inspired and animated by the promotion of a necessary change, Blue Tit has partnered with Oway, in the belief that the planet must be respected without compromising on quality.

A sector trail-blazer, the Blue Tit experience has enabled these salons to spread throughout the iconic neighbourhoods of London, becoming part of the community fabric. Refined and influential stylists with important artistic experiences in the international arena, since 2019 they have embraced the Oway agricosmetic values becoming an International Creative Team.

Inspired and animated by the promotion of a necessary change, Blue Tit has partnered with Oway, in the belief that the planet must be respected without compromising on quality.

PALETTE en

COOL SPRING

For the base: Agricolor 6.77 – 7.0 For the fashion effect: Agricolor 10.17 and Agricolor TP and/or TD

SOFT SUMMER

Agricolor Fantasy Series 6.44 Agritone for the effects 7.43 - 7.34

TRUE SUMMER

Agricolor Super Lightening Series 90.0 and 90.31

SOFT AUTUMN

For the Autumn effect: Agricolor 5.66 - 6.44 and Agricolor 90.27

TRUE AUTUMN

Agricolor 10.31 Hbleach Hnectar Wheat Series 6.3 or 7.3 Hbright for the wood effect

COOL WINTER

For the base colour: Hnectar Sand Desert Series 6.31 For the winter effects: Agricolor 6.31, 6.35, 7.32, 7.4 + Hbleach To tone: Agricolor 7.35 + Agricolor 7.34

DARK WINTER

BACKSTAGE OWAYANS 2020 - NATURE BEAT

The collaboration between Oway and the London International Artistic Team, born with the aim of spreading the values of Agricosmetics through the expressive power of stylistic creations, offers a reinterpretation of the Organic way universe that draws on its deepest inspirations. The stylistic paintings of the collection are the result of a reinterpretation of the laws of biodynamics and tell a story which indissolubly links the health of plants and soil with the well-being of men, on the tenth anniversary of the project which revolutionised and determined our way of understanding, cultivating and experiencing cosmetics: Ortofficina.

We are really excited about the collaboration between Blue Tit and Oway and the opportunity to work as the brand's International Creative Directors. We want less impact on the environment in our salons, inviting more conscious consumption. We are proud to work with a company that shares our passion and values.

We are really excited about the collaboration between Blue Tit and Oway and the opportunity to work as the brand's International Creative Directors. We want less impact on the environment in our salons, inviting more conscious consumption. We are proud to work with a company that shares our passion and values.

Reliable, friendly and forward-looking, Blue Tit is a network of salons each with its own style, well-established throughout London, with a team of talents able to offer the best cuts, colours and tailor-made treatments surrounded by beautifully designed spaces.

Select country and language

Close

Nord Europa

  • Estonia
  • Danimarca
  • Finlandia
  • Lettonia
  • Lituania
  • Olanda
  • Svezia

Sud Europa

  • Cipro
  • Spagna
  • Grecia
  • Italia
  • Malta
  • Portogallo

Ovest Europa

  • Belgio
  • Croazia
  • Repubblica Ceca
  • Germania
  • Francia
  • Irlanda
  • Lussemburgo
  • Austria
  • Regno Unito

Europa centrale e dell'est

  • Bulgaria
  • Ungheria
  • Polonia
  • Romania
  • Slovacchia
  • Slovenia

Altre

  • Stati Uniti
Close

Utente loggato

Close