OWAY AMSTERDAM

Agricosmetic Store

LEIDSESTRAAT 12

 

Canals, narrow houses, windmills, Flemish art, houseboats and floating markets.

A free and creative atmosphere, a constant toing and froing, never chaotic.

As brisk as a bike ride, as restful as a pit stop in one of its immense parks.

 

 

 

In Amsterdam, the densely nestled buildings are the repositories of a fairy tale of our times, one of those earthly legends which appears to hide adventurous backgrounds and instead narrates a common story of urban planning... whose only recklessness lies in its setting over several floors.

The facades lean forward and boast a hook at the top, to hoist furniture that would not go through the steep and complicated spiral staircases.

oway store Amsterdam
oway store amsterdam

 

 

Amsterdam is a city of stairs.

A sort of invitation to go beyond the threshold: because walking through those narrow corridors, crossing those long and deep rooms, is like stepping into its intimate and reassuring nature.

Among these buildings, LEIDSESTRAAT 12 stands out: the pulsating soul of the city’s tourism, a crossroads of rails, canals and bicycles. An extremely popular shopping street and, since 2010, a UNESCO World Heritage Site.

 

 

Amsterdam is a city of stairs.

A sort of invitation to go beyond the threshold: because walking through those narrow corridors, crossing those long and deep rooms, is like stepping into its intimate and reassuring nature.

Among these buildings, LEIDSESTRAAT 12 stands out: the pulsating soul of the city’s tourism, a crossroads of rails, canals and bicycles. An extremely popular shopping street and, since 2010, a UNESCO World Heritage Site.

Our new agricosmetic point could only be positioned here: at the crossroads between the famous 'golden corner' of the canals and the luxuriant elegance of the buildings in this very central neighbourhood.

A totally plastic-free store that follows and amplifies those long parallel lines.

 

 

Entering, four separate thematic islands form an archipelago where you will be surrounded by aromas, medicinal herbs, high-tech experiences and natural and sustainable materials.

Innovation does not deprive you of the authenticity of the biodynamic plants, the purity of the various essences will accompany your shopping experience, awakening the senses and putting your and our, idea of well-being at the centre.

oway store amsterdam
oway store amsterdam

 

From skincare to hair care, through the Head.SPA wellness, the flair of styling and of the special edition Blue Tit 4 Oway, up to the last stage of the Life line.

Why? Simple. Because lifestyle is your ultimate target. Love for self-care, respect for the ecosystem and the power of awareness.

 

From skincare to hair care, through the Head.SPA wellness, the flair of styling and of the special edition Blue Tit 4 Oway, up to the last stage of the Life line.

Why? Simple. Because lifestyle is your ultimate target. Love for self-care, respect for the ecosystem and the power of awareness.

 

 

Created with Oway Modulo’s luxurious furnishings, the Leidsestraat store combines the 0 km craftsmanship of our Artigiano carpentry with the refinement and study of a design project that leaves nothing, not even a doorknob, to chance.

 

Like jewels, the agricosmetics are protected by a tempered display cabinet which preserves the freshness of the precious plant-based active ingredients.

oway store amsterdam
oway store amsterdam

oway store amsterdam
oway store amsterdam

 

This journey has no rules: whether alone, with the curiosity of those who discover the power of a multidimensional experience, or with somebody else, with the help of our agricosmetic consultants.

We are ready. And you... just have to set off.

 

This journey has no rules: whether alone, with the curiosity of those who discover the power of a multidimensional experience, or with somebody else, with the help of our agricosmetic consultants.

We are ready. And you... just have to set off.

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