Head.SPA

Welcome to your Head.SPA, the exclusive salon certified by OW.

True contemporary luxury is the time we dedicate to taking care of ourselves

If you wish to join an EXCLUSIVE NETWORK OF OWAY SALONS that diversify themselves on the market in terms of the products, work methods and communication tools, this is the program for you!

Trainers and consultants will guide you towards creating a holistic wellness program for your customer and creating an experience of pleasure and luxury that your customer will only find in your salon.

Exclusive product lines and elegant and multi-sensorial supports will make of your salon an oasis of beauty and wellness for your audience, as well as for yourself and your staff.

A series of indoor and outdoor communication activities will allow you to distinguish yourself and have maximum visibility.

 

Head.SPA

Welcome to your Head.SPA, the exclusive salon certified by OW.

True contemporary luxury is the time we dedicate to taking care of ourselves

If you wish to join an EXCLUSIVE NETWORK OF OWAY SALONS that diversify themselves on the market in terms of the products, work methods and communication tools, this is the program for you!

Trainers and consultants will guide you towards creating a holistic wellness program for your customer and creating an experience of pleasure and luxury that your customer will only find in your salon.

Exclusive product lines and elegant and multi-sensorial supports will make of your salon an oasis of beauty and wellness for your audience, as well as for yourself and your staff.

A series of indoor and outdoor communication activities will allow you to distinguish yourself and have maximum visibility.

 

THE COMPLETE PROJECT STEPS

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STEP 1

Receive exclusive products, work tools and images

STEP 2

Acquire a new working method and become a holistic spa

STEP 3

Enter the exclusive club and guarantee your salon publicity, events, dedicated courses and promotion

STEP 1

Receive exclusive products, work tools and images

STEP 2

Acquire a new working method and become a holistic spa

STEP 3

Enter the exclusive club and guarantee your salon publicity, events, dedicated courses and promotion

STEP 1

The OW Head.SPA line

A total immersion in SPA pleasure and wellness

WELLNESS ALWAYS STARTS FROM THE HEAD

Each product becomes an essential element of your beauty routine in the salon and at home. The OW Head.SPA line was conceived for use not only on hair and the scalp, but also on the face and over the entire body. By changing application gestures and leave-on time, with a single all-over you have complete treatment for the face, décolleté, and the body, a peeling for the scalp and an intensive impact over the length. 

 

240 ml

€56.00
delightful potion

160 ml

€54.00
glamorous balm

160 ml

€62.00
alluring oil

200 gr

€55.00
seblime peeling blend

75 ml

€38.00
precious fillering booster

240 ml

€38.00
delicious micellar cleanser

240 ml

€31.00
superb creamy conditioner

SUPPORTS DEDICATED TO THE OW HEAD.SPA LINE

HEAD.SPA EXPOGREEN-TERRARIUM

A full immersion in greenery and in Oway’s agricultural-cosmetic concept for this exhibition greenhouse, designed for the reception desk or the entrance to the Head.SPA area. It brings to mind pure and eco-organic formulations, giving the line the luxurious allure that distinguishes it. Once its exhibition use is over, it can be managed as an elegant green furnishing greenhouse at home or in the salon itself, according to the values of re-use and durability. Equipped with a tester area, it helps customers test the line products in the salon and creates a sensory prelude of textures and fragrances to the exclusive services they will then experience in the salon.

SUPPORTS DEDICATED TO THE OW HEAD.SPA LINE

HEAD.SPA APPLICATION KIT

All the tools to identify and diversify the Head.SPA service in a single kit. 2 Ceramic bowls, 1 skin and 1 face application brushes, 1 mixing spoon. Each step of the exclusive service has its refined accessory in the line colours.

SUPPORTS DEDICATED TO THE OW HEAD.SPA LINE

OSHIBORI HEAD.SPA

Organic cotton terry towel with an eclectic use in the Head.SPA salon. In fact, you can use it as a purifying and refreshing welcome gesture, as a screening band for the eyes as a support to remove cleanser and mask from the face at the wash stand or in the booth.

SUPPORTS DEDICATED TO THE OW HEAD.SPA LINE

VISUAL KIT

Kit of 3 posters combining images of fashion trends with brand communication and the report of specific services related to the Head.SPA path (70x100 cm format).

SUPPORTS DEDICATED TO THE OW HEAD.SPA LINE

HEAD.SPA PLATE

Aluminium plate certifying the work method of the OW Head.SPA salon. To be displayed in the store front towards your audience as a sign of recognition, quality and distinction of the salon.

SUPPORTS DEDICATED TO THE OW HEAD.SPA LINE

POLO HEAD.SPA

Elegant polo shirts in unisex organic cotton jersey available in sizes S, M and L. They characterise and identify the staff while at work in the salon.

SUPPORTS DEDICATED TO THE OW HEAD.SPA LINE

HEAD.SPA SERVICE MENUS

Precious A4 format folder, displaying the services for salon customers. Use it in the waiting area in order to introduce the Head.SPA program to your customers, emphasizing the new exclusive services.

SUPPORTS DEDICATED TO THE OW HEAD.SPA LINE

VIBE PLAYLIST

A selection of relaxation and meditation music made exclusively for Head.SPA salons with melodic combinations of hang, piano, violins and brass and woodwind instruments.

STEP 2: Oway Head.SPA certifications

First year: 3 days of training to achieve certification

First day: Presentation of the Head.SPA + OW Care line and Welcome Ceremony.

Introduction of the new OW Head.SPA line distributed exclusively to concept salons. Introduction workshop to the welcome ceremony, from the moisturising capillary baths to the Oway emotional showers.

STEP 2: Oway Head.SPA certifications

First year: 3 days of training to achieve certification

Second day: Guide to the trichological analysis in the salon.

Trichology course, from the morphology of the scalp to the recognition of the different anomalies.

STEP 2: Oway Head.SPA certifications

First year: 3 days of training to achieve certification

Third day: Localised colour therapy of the scalp and intensive treatments.

Demonstration and application course on the OW new holistic wellness treatment, transversal to all Care & Treatments services of the salon.

STEP 2: Oway Head.SPA certifications

From the second year forward: 1 Training master

Identity colour master.

In order to diversify the colouring service and image project of your salon. The colour, from emotions to the Itten circle, passing through the eyes. Two day master aimed at building a customised colour proposal combined with a complete image consultation.

STEP 3: Exclusive Club

Every year: 3 days of training to achieve certification

EC.CO 2020 – OWAYANS COLLECTION SHOW 2020.

A full immersion day into international fashion and the Oway lifestyle.

STEP 3: Exclusive Club

Every year: 3 days of training to achieve certification

(HEAD)UCATIONAL 2020

A trip into the 5 senses that can make you loose your head.

STEP 3: Exclusive Club

Every year: 3 days of training to achieve certification

COMUNICATIONS AND PROMOTION

01. Oway Site: Publishing on the Oway site as the recommended area salon

02. Graphics for web and print: you will have access to a password protected section where you will be able to download period campaigns and covers for your Facebook profile; you will also be able to download pictures to be used freely on price lists, displays and store fronts.

ARE YOU A HEAD.SPA?

You have 10 optional courses you can choose from: customise your training according to your requirements and those of your staff.

HEAD.SPA PLUS AREA

1. THE NEW OW HEAD.SPA LINE EXPERIENCE WORKSHOP

2. HAIR BONDAGE, NEW HAIR BONDAGE TECHNIQUES

WELLNESS AREA

3. DARSHAN HOLISTIC MASSAGE AND INTENSIVE TREATMENTS 

4. POSTURE TRAINING FOR CORRECTING SALON ERRORS

TRICHOLOGICAL AREA

5. THE SALON AS A SUPPORT PARTNER DURING THE ONCOLOGY PATH

6. AGE OF THE WOMAN: TRICHOLOGY OF PREGNANCY AND MENOPAUSE

MARKETING AREA

7. BASIC COURSE FOR RECEPTION MANAGEMENT

8. FASHION AND HAIR PHOTOGRAPHY FOR SOCIAL USE

9. MASTER IN SALES AND RESALE THROUGH EMOTIONAL INTELLIGENCE

HOLISTIC AREA

10. OW MEN, MALE GESTURES AND BEARD REFINING

ARE YOU A HEAD.SPA?

You have 10 optional courses you can choose from: customise your training according to your requirements and those of your staff.

HEAD.SPA PLUS AREA

1. THE NEW OW HEAD.SPA LINE EXPERIENCE WORKSHOP

2. HAIR BONDAGE, NEW HAIR BONDAGE TECHNIQUES

WELLNESS AREA

3. DARSHAN HOLISTIC MASSAGE AND INTENSIVE TREATMENTS 

4. POSTURE TRAINING FOR CORRECTING SALON ERRORS

TRICHOLOGICAL AREA

5. THE SALON AS A SUPPORT PARTNER DURING THE ONCOLOGY PATH

6. AGE OF THE WOMAN: TRICHOLOGY OF PREGNANCY AND MENOPAUSE

MARKETING AREA

7. BASIC COURSE FOR RECEPTION MANAGEMENT

8. FASHION AND HAIR PHOTOGRAPHY FOR SOCIAL USE

9. MASTER IN SALES AND RESALE THROUGH EMOTIONAL INTELLIGENCE

HOLISTIC AREA

10. OW MEN, MALE GESTURES AND BEARD REFINING

OW HEAD.SPA EVENTS

3 types of events to be organised in the salon to create the Head.SPA atmosphere

AGRI-CUDDLES

A day of massages, aromatherapy and wellness in the salon, in collaboration with one of our qualified Head.SPA operator, in order to provide your selected customers with a different experience and take even better care of them, thanks to Oway Head.SPA and Oway Flowerfall products. The Oway presence includes graphical realisation of the invite.

AGRI-COCKTAIL

Inaugural evening for the new Head.SPA area and services.

After certification (or restyling of the dedicated salon area), host a themed event in order to introduce your customers to the Head.SPA world. We will be present to support the presentation of the new work method and the new products and to provide organisational suggestions and commercial insights. This includes an olfactory and tactile tasting of the new Head.SPA line (in addition to potential bio cocktail/drink organised by the salon). The Oway presence includes graphical realisation of the invite.

AGRI-COOLTOUR

The salon may offer its customers a guided visit to our biodynamic estate over the hills of Bologna. We will experience life in the fields, the coutures, the production processes for zero-mile raw materials that make our formulations so unique. Accompanied by our agronomist, we will discover how an agricosmetic company works and we will stroll in the midst of lavender, rosemary, sage, exploring the Ortofficina eco-system. Once we are back in the Space, we will see the finished products through a theoretical and experiential training course.

FIND A HEAD.SPA SALON

Our certified salons in Italy, where you will exclusively find agricosmetics from the Head.SPA line, conceived for all-over treatment of face, body and scalp, and try the multi-censorial experience of beauty and relax according to excellence and uniqueness standards.

 

To find the Head.SPA nearest to you write to info@oway.it.

WOULD YOU LIKE TO BECOME A HEAD.SPA?

Oway has a training plan designed specifically for salons that want to be certified as Head.SPA.

WOULD YOU LIKE TO BECOME A HEAD.SPA?

Oway has a training plan designed specifically for salons that want to be certified as Head.SPA.



Head.SPA

 

 

 

 

 

 

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