Located in the heart of Modena, the Identity Mood school was created with the aim of training the best and most creative hairdressers and hairstylists of tomorrow.
First and foremost dedicated to people – curious and creative, novice and expert – who wish to learn the trade by relying on professional and imaginative figures, the Academy of the Identity Mood team puts its experience, its methods and its passion into action, to convey the innovative potential of its exciting work.
Identity Mood is a place where it is possible to continually reinvent the boundaries that define the hairdresser’s art, anticipate and create the standards of tomorrow, all while embracing Oway’s philosophy.
Its name tells of the desire for recognisability of a conscious, identity-focused and strongly characterising beauty. At the same time, the Academy identifies itself in a mood, an approach, a state of mind and a lifestyle. In full harmony with the Organic way of life.