Hbleach

Hbleach

The first ammonia free bleaching cream based on kukui butter and enhanced with a synergy of 3 precious oils.

Stress-free bleaching for bleaching treatments that are full of light.

  • Hbleach allows your to create bright, healthy, shiny blondes, without the fear of damaging the hair fibre. Protects the hair fibre and leaves the hair elastic.
  • Soft and protected hair thanks to a formula rich in nourishing botanical nutri-lipids
  • Formula enriched with biodynamic lavender essential oil, which provides relief to the skin of the scalp, strengthening its defence capabilities against aggressive external agents
  • Lightens up to 5 levels
  • Thanks to the texture that adheres perfectly to each hair, it lightens homogeneously without colour patch effects
  • Its action is gradual, maintaining the pigment even for red and copper shades
  • Ideal for all bleaching techniques, including cosmetic colour removal treatments (pickling)
  • No ammoniacal fumes, zero volatility. Neutral perfume, no bad smells for the customer or the salon.

 

Hbleach

The first ammonia free bleaching cream based on kukui butter and enhanced with a synergy of 3 precious oils.

Stress-free bleaching for bleaching treatments that are full of light.

  • Hbleach allows your to create bright, healthy, shiny blondes, without the fear of damaging the hair fibre. Protects the hair fibre and leaves the hair elastic.
  • Soft and protected hair thanks to a formula rich in nourishing botanical nutri-lipids
  • Formula enriched with biodynamic lavender essential oil, which provides relief to the skin of the scalp, strengthening its defence capabilities against aggressive external agents
  • Lightens up to 5 levels
  • Thanks to the texture that adheres perfectly to each hair, it lightens homogeneously without colour patch effects
  • Its action is gradual, maintaining the pigment even for red and copper shades
  • Ideal for all bleaching techniques, including cosmetic colour removal treatments (pickling)
  • No ammoniacal fumes, zero volatility. Neutral perfume, no bad smells for the customer or the salon.

 

 

 

 

Hbleach

 

 

 

 

 

 

Active ingredients - Hbleach

Kukui butter

Amino acids and essential fatty acids make hair healthy, nourished and provide a bright gloss effect. Linoleic and alfalinoleic acids retain hydration. Vitamins A, C, E perform an anti-oxidant action.

Biodynamic lavender essential oil

Rebalancing for the skin, hair and the body in general. It carries out a refreshing, invigorating and soothing action on the scalp and hair. Its aromatherapeutic scent offers relaxation and instills tranquility.

Fair trade date oil from Burkina Faso

Nourishing and elasticising. In a village, a cooperative of African women collects mature dates, which are processed by the men in the community. By purchasing this ingredient, OWAY contributes to the economic security of the village’s families.

Organic perilla oil

Rich in fatty acids, it nourishes the hair fibre and adds shine to the capillary stem. Soothing and calming for the skin. It carries out an anti-ageing action, thanks to the high concentration of flavonoids.

Packaging and sustainability

Biodegradable capes

Eco-sustainable capes to offer protection during Oway colour, bleaching and shape treatments. Light and soft to the touch, they offer maximum comfort in the salon. 100% biodegradable and compostable, made with raw materials of natural origin. A responsible choice in favour of sustainability and reducing environmental impact.

Packaging and sustainability

OW Straw Bowl

Oway colouring bowl. The material with which it is made is derived from waste from the processing of cereals. The professional tool for using Hbleach in your salon.

Packaging and sustainability

OW Straw Brush

Oway colouring brush. Use it to work the strands with precision, creating vivid shades and vibrant highlights. The material with which it is made is derived from waste from the processing of cereals.

Try it in the salon

Welcome to the world of Oway agricosmetic beauty salons.

In over 70 countries across all 5 continents, experience the real meaning of self-care. Try our exclusive, personalized treatments and pamper your senses in 99% plastic-free settings.

Our beauty and well-being laboratories are waiting to provide you with personalized beauty and well-being consulting services and exclusive rituals in settings that embody the values of a healthy, informed, positive lifestyle.

Our new SALON LOCATOR is under construction.

For the moment, take a look at the salons selected for the international shortlist in the 4 previous editions of the 5OW salon contest and the addresses of our stores in Bologna.

To find the Oway beauty salon nearest to you, write using the form on the Contacts page.

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