Identity Mood

Identity Mood

We are explorers, always ready to challenge ourselves and to put ourselves on the line.

We are hungry for growth, constantly striving to learn and test the boundaries of this profession.

We are innovators, we never stop training and evolving as professionals and as a team.”

 

Rino and Andrea from Identity Mood

Identity Mood

We are explorers, always ready to challenge ourselves and to put ourselves on the line.

We are hungry for growth, constantly striving to learn and test the boundaries of this profession.

We are innovators, we never stop training and evolving as professionals and as a team.”

 

Rino and Andrea from Identity Mood

The story of Identity Mood began 32 years ago.

Rino is a creative with a flair for the daring and outrageous. Ambitious and perfectionist, he trained at the Sassoon Academy in London; the British influence, with its emphasis on precision and attention to detail, is evident in his approach to his job. His ideas flow readily from mind to hand, and the result is a distinctive style with strong geometry and sharp colour.

In 2007, Rino joins the Hair & Make Up Group, working at the Sanremo Festival. He also works as a trainer with leading cosmetics houses, representing them in Italy and abroad.

 

Andrea trained in Italy in total beauty at the Make Up Forever academy in Bologna and the Panzera total look professional academy in Rome, specializing in fashion design, make-up and image consulting.

His love of his profession drives him to develop an impeccable style and service distinguished for refinement and attention to detail.

With his captivating charm, Andrea incarnates the perfect salon manager and is loved and looked up to by his co-workers.

Rino Andrea Identity Mood

Identity Mood Salon Modena

 

In 2011, Rina and Andrea realized their dream: the first Identity Mood salon opened on via Campanella 18, Bologna. In July 2019 the new Identity Mood anchor store, comprehensively styled according to Oway's agricosmetics aesthetic, opened in Modena's via Farini 48. The new space covers 230 square meters on two levels, with dedicated well-being areas, a private suite, and a beauty centre.

Just a short walk down the road is the Identity Mood Academy, a creativity incubator which gives regular training courses for all skill levels.

 

“The decision to work with Oway came perfectly naturally. We'd been looking for products that made the difference – that allowed us to mobilize all our creativity when applying colour.

Like Oway, we place a premium on quality and precision, and believe style, training and business must always take ethics and responsibility into account.”

 

Rino and Andrea - Identity mood

 

 

In 2011, Rina and Andrea realized their dream: the first Identity Mood salon opened on via Campanella 18, Bologna. In July 2019 the new Identity Mood anchor store, comprehensively styled according to Oway's agricosmetics aesthetic, opened in Modena's via Farini 48. The new space covers 230 square meters on two levels, with dedicated well-being areas, a private suite, and a beauty centre.

Just a short walk down the road is the Identity Mood Academy, a creativity incubator which gives regular training courses for all skill levels.

 

“The decision to work with Oway came perfectly naturally. We'd been looking for products that made the difference – that allowed us to mobilize all our creativity when applying colour.

Like Oway, we place a premium on quality and precision, and believe style, training and business must always take ethics and responsibility into account.”

 

Rino and Andrea - Identity mood

 



Identity Mood

 

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