Hstraighten

Hstraighten

ANTI-FRIZZ SMOOTHING WITH FILM-FORMING ACTION with 87.17% OF NATURALLY DERIVED INGREDIENTS

 

 

PERFECTLY SMOOTH OR EASY HAIR ROUTINE?

 

Hstraighten is the Oway agricosmetic answer.

 

A single product with a double action, differentiated treatments for smoothing or anti-frizz depending on the type of hair and the desired result.

 

The new Hstraighten taming and smoothing program responds to the specific needs of deeply rehydrating frizzy hair, with a formula which falls within the scope of the technical products, such as smoothing, anti-frizz services and/or for reducing excessive unwanted volume, and as a moisturising, conditioning and polishing treatment of the hair fibre.

Hstraighten

ANTI-FRIZZ SMOOTHING WITH FILM-FORMING ACTION with 87.17% OF NATURALLY DERIVED INGREDIENTS

 

 

PERFECTLY SMOOTH OR EASY HAIR ROUTINE?

 

Hstraighten is the Oway agricosmetic answer.

 

A single product with a double action, differentiated treatments for smoothing or anti-frizz depending on the type of hair and the desired result.

 

The new Hstraighten taming and smoothing program responds to the specific needs of deeply rehydrating frizzy hair, with a formula which falls within the scope of the technical products, such as smoothing, anti-frizz services and/or for reducing excessive unwanted volume, and as a moisturising, conditioning and polishing treatment of the hair fibre.

 

 

Hstraighten active ingredients

Oleoblend complex

A naturally derived biotechnological complex which provides a film‐forming action onthe surface of the hair without weighing it down, increasing the level of conditioning,both wet and dry. In synergy with a rich mix of Coconut and Avocado oils, it constitutesa super‐nutrient mix with pronounced protective, moisturising, emollient properties, which restores the hydrolipidic balance of the hair and smooths its surface, giving brightness and acting as an effective anti‐frizz.

Biodynamic dock

Its Iron, Magnesium, Potassium and Calcium content helps to replenish the capillary fibre with minerals, while thanks to its Vitamins A and C it offers energy and antioxidant protection. Dock is cultivated using the biodynamicmethod, the purest farming technique that completely excludes the use of synthetic pesticides and fertilisers.

Organic mullein

A technical active ingredient of plant origin withan extraordinary illuminating power. Mullein exploits the principle of photoluminescence, absorbing the most powerful UV radiation and transforming this into extraordinary brightness. Mullein extract increases hairshine with a progressive action, treatment aftertreatment. It protects from photo‐oxidative stress due to UV rays. It makes hair younger and healthier.

Ethical date

Rich in saponins, it has moisturising and restructuring qualities. Nourishing and elasticising, it improves the structure of the hair fibre over time. Thanks to the presence of flavonoids, it has an antioxidant action thathelps fight cellular ageing. It protects from theaggression of external agents.

Glyoxylic acid

It recomposes the electrostatic charges whichbind together the amino acids inside the hair; since these are lighter bonds than thedisulphide ones, the reconstructive action of thestructure is delicate and does not excessively impact the hair fibre. Its combination with the mechanical action of the hair straightener allows the amino acids to rearrange further, giving the hair surface greater compactness and consequently making it smoother.

Packaging and sustainability

The safest, purest and most sustainable container: amber glass

100% pure, amber glass does not release toxic substances and does not contain potentially harmful components. It is also a friend of the environment, 100% recyclable and for an infinite number of times.

Packaging and sustainability

Biodegradable capes

Eco-sustainable capes to offer protection during Oway colour, bleaching and shape treatments. Light and soft to the touch, they offer maximum comfort in the salon. 100% biodegradable and compostable, made with raw materials of natural origin. A responsible choice in favour of sustainability and reducing environmental impact.

Packaging and sustainability

Sustainable communication

All work and communication tools related to the Hstraighten line are made using sustainable, durable or reusable materials.

 

 

Welcome to the world of Oway agricosmetic beauty salons.

In over 70 countries across all 5 continents, experience the real meaning of self-care. Try our exclusive, personalized treatments and pamper your senses in 99% plastic-free settings.

Our beauty and well-being laboratories are waiting to provide you with personalized beauty and well-being consulting services and exclusive rituals in settings that embody the values of a healthy, informed, positive lifestyle.

Our new SALON LOCATOR is under construction.

To find the Oway beauty salon nearest to you, write to [email protected]

 

 

 

 

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