100% GLASS AND ALUMINIUM, 0% SUPERFLUOUS PACKAGING

CIRCULAR DESIGN, AN ALL-ROUND SENSORY EXPERIENCE

ORTOFFICINA AND “0 KM” BIODYNAMICS

CIRCULAR AGRICOSMETICS Agricosmetics® means growing zero-mile plants, owers and medicinal and aromatic shrubs on our ORTOFFICINA estate, on the hills of Bologna. It means choosing the biodynamic method - the healthiest and cleanest, which does not require the use of chemicals - to obtain pure, ultra-effective essential oils, hydrolates and extracts that become active ingredients in OWAY treatments.

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THE OWAY AGRICOSMETIC LABORATORIES

RECYCLE, REUSE, RESTART

PRODUCTION LABORATORIES WITH RENEWABLE ENERGY AND SUSTAINABLE AND CERTIFIED PROCESSES

IN THE COMPANY, IN THE SALON AND IN EVERYDAY LIFE

CLICK ON THE ICONS TO KNOW THE VALUES OF OUR AGRICOSMETICS

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ORTOFFICINA AND “0 KM” BIODYNAMICS Our Agricosmetics start right here – and not only because everything comes to life from the earth. It originates in our Ortofficina farm, because the concrete translation of our rural language finds meaning precisely in biodynamic cultivation. Its rows of medicinal plants conceal the reason that drives us to be agricultural producers. Along its slopes, we work to preserved the value of biodiversity, well aware of the importance of giving back to the earth that which it generously offers us, in order to obtain purer, richer and more concentrated cosmetic ingredients. Aware that we can only cultivate plants rich in antioxidants and active ingredients from healthy and vital soils, on our farm immersed in Bologna’s hills we rely exclusively on the biodynamic method to grow plants, shrubs and aromatic herbs, which are transformed into the “0 km” ultraperforming complexes of essential oils, extracts and hydrolates used in our formulations. Biodynamic agricultureThe biodynamic method is the purest and most effective type of cultivation, free of pesticides, herbicides, insecticides and synthetic fertilisers used in traditional agriculture. The deep bond with nature and our full respect for its rhythms allow us to obtain the most concentrated and effective active ingredients. The 3 key principles of biodynamics are: maintaining the fertility of the earth by respecting man, plants, the soil and the planet;nourishing the soil by using biodynamic preparations and heaptaking advantage of the moon’s influence to respect the sowing and harvesting cycles.The health of plants and the fertility of the soil hide the true secret to – really – taking care of oneself. Soil cultivated using the biodynamic method returns ingredients that offer excellent organoleptic properties, protects biodiversity and is more effective in resisting erosion and climate change. For us, diffusing the use of clean agriculture means promoting it with all our partners, from the field to the finished product, according to our guarantee and quality standards. Biodynamic and organic agricultural methods are agroecological systems that respect the earth in the deepest sense of the word. In all Oway products, both biodynamic and organic active ingredients come from our Ortofficina farm or are sourced from other certified Italian partner producers. Ortofficina visit

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THE OWAY AGRICOSMETIC LABORATORIES Harvested during their balsamic period, our medicinal herbs are distilled at “0 km” in a stream of vapor and transformed into essential oils, hydrolates and extracts without the use of synthetic solvents. The biological and biodynamic raw materials are combined with natural and carefully selected ingredients such as pure oils, waxes, butters and plant-based emollients and with the most effective and sustainable active and functional ingredients. Aggressive and potentially harmful synthetic substances are replaced with natural, more delicate and more ecological alternatives.  Biodynamic, organic, but also fair-trade: to enrich our products with ingredients not found within Italy’s biodiversity, we rely on partnerships with international fair trade purchasing networks, contributing to improving the living conditions of developing populations (in Central/South America, South East Asia, Africa and Aboriginal Australia). Respect for the farmers and for the local communities is guaranteed at all stages of production of these raw materials, which with their workforce contribute to the protection of the environment and of local crops.  Each product is formulated based on the most advanced green and clean chemistry principles, starting from the careful selection of each individual ingredient, evaluating its natural qualities, together with its environmental impact and its effectiveness. Our company’s broad experience (over 70 years of formulations) demonstrates that it is possible to obtain products that offer excellent results without the use of aggressive substances, relying on formulas that improve the capillary and skin structure in a concrete manner, from one application to the next, through the use of concentrated, versatile, professional and pleasant blends.For years, questions have been asked about the processing and transformation of raw materials and their impact on the environment. That is precisely why when looking at the benefits of clean chemistry, we should also consider the effectiveness of the physical transformations like steam extraction, maceration and pressing – during which the state of the ingredient changes without altering its chemical nature – and the unique properties of plant-derived surfactants, chosen for their performing and more biodegradable formulas.The expression We love animals communicates our ethical commitment to the animal world, such as our decision not to export our products to countries where there is an obligation to test the products on animals. As a crowning achievement to our work, we have obtained PETA’s recognition and Cruelty Free certification in the USA, the largest association in the world for the protection of animal rights.Visit the company

100% GLASS AND ALUMINIUM, 0% SUPERFLUOUS PACKAGING Peering through the looking glass – and thinking about the reflection of our choices on the planet – in 2013, we were the first professional cosmetic brand to replace the use of all plastic containers. We chose glass and aluminium, materials that are 100% recyclable and for an infinite number of times, together with mines capable of protecting their resources and preserving the environment.Resistant, inert, pure and natural, pharmaceutical and food grade glass is able to protect the conservation and integrity of the botanical extracts used by our formulas, screening them against harmful UV rays and external chemical agents. It is synonymous with safety, transparency, hygiene and reuse. A natural barrier against bacteria, liable to infinite changes in form but never in substance.Next to glass we have aluminium: another friend of the environment as it is 100% recyclable, extremely protective, light and known for its ability to be malleable while at the same time remaining intact. Our labels are made from paper: an eco-sustainable choice that does not compromise the recyclability of the containers, which can be thrown into the recycling bin without the need to remove the labels.We use only the most essential packaging, allowing us to reduce our impact on the environment by giving up on overpackaging, on wrappers and on secondary packaging, which often end up being thrown away immediately after purchase.We look for the most ecological and eco-certified papers, such as “tree-free” paper made using waste from food and agricultural production and not from the cutting-down of trees. All objects and tools in the Oway World are made using natural materials such as wood, recycled paper and cardboard, cotton, glass and metal.

PRODUCTION LABORATORIES WITH RENEWABLE ENERGY AND SUSTAINABLE AND CERTIFIED PROCESSES Ortofficina is the engine of a short and highly integrated supply chain: the first phase of a set of “0 km” processes. Processes which can count on internal and circular production management: from cultivation to transformation of the extracts, from eco-design and formulation in our agricosmetic laboratories to the creation of cosmetics and lifestyle products in our production facilities, all the way to the furnishings handcrafted in our Artigiano woodworking workshop. All Made in Bologna.All our agricosmetics are produced with 100% green energy. Oway has in fact chosen to use renewable energy in its facilities, relying on the cleanest, most natural and inexhaustible source available to our planet: the sun. To ensure the maximum purity of our formulas, we only use water subjected to two natural treatments: reverse osmosis and ozonation. Thanks to this double step, we obtain microbiologically pure water, without the use of ionising radiation or chemical disinfectants on our machinery and products.The company has obtained the double ISO 9001 + ISO 22716 integrated quality certification. This distinctive guarantee in the panorama of Italian cosmetic production and in the international marketing of our products, offers a quality management system according to the highest control standards. The integrated architecture of the double certification adds rigorous requirements on product control and on the manufacturing process, attesting to the consistency of our brand values. Visit the company

CIRCULAR DESIGN, AN ALL-ROUND SENSORY EXPERIENCE In Oway, circular design is the word that links intent and realisation.It means to conceive and design starting from the end and looking at the full set of products, tools, but also furnishings, which we bring to life internally thanks to our love for aesthetics and visual research. Circular design is the very substance of our projects and one of the languages with which we tell our story. This is precisely what inspired us to open our “0 km” Artigiano woodworking workshop and which guides the customisation of the furnishings for beauty salons created by Modulo, but also the idea behind our packaging: the perfect combination of elegance, resistance and sustainability.But in Oway, eco-design is not enough. The careful research and development work, the choice of specific phyto-active ingredients and the aromatherapeutic supply of medicinal plants reach the skin, face and scalp with few words. It is the expressive intensity of the olfactory notes, of textures and of chromatic influences that are the true custodians of our message of well-being.The application of Oway’s agricosmetics becomes a moment of pleasure, in a ritual that inspires you to take care of yourself and of your senses, made possible by the aromas of our Ortofficina, by the nutritive richness of the active ingredients, by the packaging designed to be pleasant to the eye as well as to the touch, by exclusive rituals in prominent beauty centres around the world.

RECYCLE, REUSE, RESTART If the cosmetic product leaves the stage once you have finished using it, the same is not true for its glass and aluminium packaging, eco-designed to be recycled and to restart the circle of agricosmetics from the very beginning, with a new form of use.From an opportunely differentiated glass container, a new container with the same characteristics is obtained, without any need for integration with new raw materials, without treatments or additives. But there is more: the recycling of glass makes it possible to reduce the consumption of natural resources, the harmful effects of the extraction activity and the greenhouse gas emissions associated with the production process. Demonstrating that the real revolution lies in not asking for anything more and in relying on what we have already obtained from nature. 100% recyclable and for an infinite number of times. In the circle of Agricosmetics, the end coincides with the beginning. When the product completes its function, the recycling and upcycling processes put resources back into circulation and rewrite the fate of the container, redeveloping the waste and giving it new life.Glass bottles and jars can become vases for flowers, object holders and multifunctional containers. Communication objects and tools can be recycled, because they are made of wood, glass, cotton, metal, bamboo, paper and other natural materials, or they can be re-contextualised, becoming containers for pencils, eyeglasses or small valuables. In beauty centres, Oway translates the reuse of used glass bottles and jars that hold its products into a concrete concept through TAKE OWAY, the platform which, in addition to allowing you to test Oway products, offers a space for sharing and exchanging bottles and jars after using the products.

IN THE COMPANY, IN THE SALON AND IN EVERYDAY LIFE The Organic way of life begins in the company and passes through the salons and beauty centres where our products are used, which are increasingly choosing to differentiate themselves through the use of natural and exclusive products and treatments, in plastic free environments.Oway is not a simple brand, but a set of values, a healthy and ecological lifestyle that pervades every daily action we take: because the values that the company proposes are a true reflection of its actual life. Sustainability is embraced not only in our production processes and packaging choices, but actively involves the company’s entire routine, manifesting itself in everyday life, through small but important green habits. Oway creates exclusive rituals and alchemical experiences in the salon, to be continued at home through extremely effective multisensory treatments. Concentrated and rich in functional active ingredients, Oway products can be used in the right doses and with multiple functions, avoiding waste.For this and for many other reasons, a tribe of supporters was born around Oway: the so-called Owayans, creative minds who dispersed across all five continents adopt, interpret and share our agricultural philosophy through meaningful gestures. They are the true protagonists of the key to our circular approach, creatives capable of redesigning the multifaceted forms of reuse and relentless interpreters of the trends proposed by Oway. Thanks to them, the power of sharing and inspiration reaches all corners of the world.

CIRCULAR AGRICOSMETICS Agricosmetics® means growing zero-mile plants, owers and medicinal and aromatic shrubs on our ORTOFFICINA estate, on the hills of Bologna.

ORTOFFICINA E LA BIODINAMICA A KM 0

I LABORATORI AGRICOSMETICI OWAY

OFFICINE PRODUTTIVE A ENERGIE RINNOVABILI E PROCESSI SOSTENIBILI E CERTIFICATI

100% GLASS AND ALUMINIUM, 0% SUPERFLUOUS PACKAGING

RECYCLE, REUSE, RESTART

IN THE COMPANY, IN THE SALON AND IN EVERYDAY LIFE

CIRCULAR DESIGN, AN ALL-ROUND SENSORY EXPERIENCE

CLICK ON THE ICONS TO KNOW THE VALUES OF OUR AGRICOSMETICS