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WE ARE CONSUMING THE FUTURE

What does this mean?

It means that the only way to reverse climate change and decrease our footprint on the planet is by changing our shopping habits.

Frantic consumption, jumping at discounts and choices that do not take into consideration materials are direct causes of waste, with a strong impact on the environment.

It is for this very reason that we have decided not to take part in Black Friday:
on November 26, our stores and e-commerce site will, in fact, be closed.

It is an invitation to become aware of the consequences of our choices and of ours purchases.
A stop, to start again more aware and more committed.
Don’t consume the future, consume responsibly.

What can you do?

Four tips for living the Organic way.
Transform conscious consumption into a lifestyle.

01

PLASTIC IS NOT A SUSTAINABLE CHOICE

What if we told you that only 18% of the world’s plastic is actually recycled?

The remainder is incinerated or dispersed into the environment. And it doesn’t stop there! In general, plastic is recycled into products of equal value only once or twice, after which it decreases in quality and undergoes a downcycling process. From that moment it is used for different and inferior applications compared with those for which it was conceived.

WHAT DOES OWAY DO?

We were the first brand in professional cosmetics – starting back in 2013 – to replace plastic containers with glass and aluminium, 100% recyclable and for an infinite number of times. For a more transparent and circular cosmetics practice.

WHAT CAN YOU DO?

Choose products packaged in 100% recyclable materials, and which can be recycled an infinite number of times. Glass and aluminium not only preserve the cosmetic formulas you buy in the best possible way, but they also allow you to benefit from quality products without making any compromises.

02

LESS USELESS PACKAGING, MORE SUBSTANCE

Are layers and layers of packaging and pages and pages of package inserts really necessary?

The environmental damage caused by these elements far outweighs their benefits.

WHAT DOES OWAY DO?

We have eliminated all superfluous packaging and, only when necessary, we resort to reusable materials such as wooden or cotton cases, or tree-free, fully circular paper.

WHAT CAN YOU DO?

Don’t just look at the list of components of a product, its packaging also makes a difference. Select products free of unnecessary packaging.

03

CHOOSE CONCENTRATED PRODUCTS

Have you ever had to use large quantities of a product to get the feeling that it actually works?

Unlike concentrated ones, some products have very diluted formulas and low in active ingredients.

WHAT DOES OWAY DO?

We create concentrated agricosmetic products, rich in pure plant-based active ingredients with a high percentage of performing substances. Our products therefore guarantee effective results using small doses, without waste.

WHAT CAN YOU DO?

Don’t be fooled: the quantities that matter are not those of the product you see in the bottle, but those of its active ingredients. When purchasing a product, always read the list of ingredients and directions for use. If you used large amounts of product in the past, a few drops may be enough.

04

BIODYNAMIC INGREDIENTS, CLEAN FORMULAS

Do you really know what’s inside the formulas you use on your hair or on your skin?

In traditional cosmetics, it is common to find formulations based on petroleum derivatives and synthetic substances. Natural processes, on the other hand, guarantee richer and purer ingredients.

WHAT DOES OWAY DO?

In our products, we have replaced synthetic ingredients with butters, waxes, esters, vegetable oils, choosing extracts, oils, hydrolates and macerates for the main active ingredients, sourced from biodynamic and organic agriculture.

WHAT CAN YOU DO?

Don’t compromise on synthetic choices. Choose formulas with a high concentration of natural ingredients and rich in biodynamic and biological raw materials, obtained with respect for the soil, for biodiversity, for the transformation processes involved and for the entire supply chain.

#ShareYourOway

Share your daily conscious consumer habits.
Use the hashtag #ShareYourOway and support our commitment to this important cause.

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